Module 3 – Business, Marketing & Communication for Personal Trainers and Therapists

Module 3 is the central and most underrated module of the entire seminar series. It addresses the crucial question: What distinguishes successful trainers and therapists from those who fail?

In this one-day, highly intensive seminar, coach Josef Fabricio Pelaez imparts concentrated knowledge from over 20 years of experience as a self-employed coach, trainer, mentor, and entrepreneur. You'll gain practical know-how that goes beyond pure training theory and gives you the decisive edge to shape your professional career successfully and sustainably.

The seminar offers you:

• Essence of 20 years of experience – strategies, mistakes, success factors

• Immediate practical relevance – all content can be implemented directly

• Interactive design – space for your questions, discussions and individual feedback

• Sustainable added value – business, marketing and communication skills that support your career

Since the content is very dense and practice-oriented, it is recommended that you take extensive notes and prepare for the seminar with specific questions.

Although this module only lasts one day, the price reflects its high relevance and strategic importance – it deliberately corresponds to the level of the two-day seminars.

Contents – Practical Day

• Business Planning : How to Build a Profitable Personal Training Studio or a Successful Sole Proprietorship

• Marketing & Positioning : Effective strategies to clearly differentiate yourself from the competition as a trainer or therapist

• Social Media & Content Creation : Creation and targeted use of content for various channels

• Communication with clients : Language, body language and rhetoric in everyday coaching

• Sales & Sales Strategies : Successfully market cold calling, warm contacts, memberships and additional products

• Crisis and objection handling : methods for acting confidently and solution-oriented even in difficult situations

• Retargeting : Winning back former customers and targeting potential customers

• Rhetoric training : Two intensive 60-minute sessions with direct feedback and practical exercises for home and work

• Mindset & Mental Training Tools for better coaching

Sequence

• Duration: 1 day, purely practical

• Bring: Your own notes, questions and concrete examples from your own practice

• Documents: Handouts for entering the most important content will be distributed on site

• Focus: Exchange, discussion and practical implementation – the day is driven by the questions of the participants

Target group

• Personal trainers

• Athletic trainers

• Fitness trainers

• Physiotherapists

• Sports students

• Anyone who wants to market their services professionally and take their business to the next level

Venue

Squat School Basel
Hirschgässlein 440
4051 Basel

investment

• Regular price: CHF 799 plus VAT (if payment is received 4 weeks before the start of the seminar)

• Early bird discount: CHF 799.– minus 10% (if payment is received up to 4 weeks before the start of the seminar)

• Repeater price (practical part): CHF 360 (for participants who have already attended the seminar; please register directly by email)